Discover the power of social selling and increase your sales success with customized approaches that are precisely tailored to your target group.
Statistically speaking, a large proportion of the world’s population uses such platforms on a daily or at least regular basis – for private or professional reasons. This makes it all the more important to keep up with the times and to focus on sales strategies such as social selling. Numerous successful salespeople are already using this method to increase their profits and therefore their success.
The past few years have also shaped and changed social selling. This now refers not only to social networks and the associated use in the traditional sense.
No! To a certain extent, the entire digital landscape is dominated by social selling. After all, social selling can do so much more than just bring products or services to the customer.
Used correctly, sales technologies and tools can also provide you with valuable information about your potential customers so that you can pick them up at the right moment with a customized offer exactly where it is needed.
You no longer want to wait for customers to buy your products or services, but want to actively approach your target group and also understand them? But perhaps you have not yet been able to achieve the success in your company that you would like? Or would you like to leave your competitors far behind?
Then immerse yourself in the world of social selling and experience a completely new way to catapult your business to the top!
The process of selling has changed significantly in a world that is now highly digitalized and determines our everyday lives. The Internet and, not least, social media have contributed to the fact that primarily sales staff have to take a new, adapted approach. Nowadays, it’s no longer about selling, but about letting people buy. And this is precisely where social selling can make a valuable contribution. Compared to other and sometimes traditional forms of sales, social selling has the big advantage that it feels more personal. Salespeople and companies can present themselves as authentic by using likes, comments or posts, while at the same time aiming for free advertising for the product or service. The skillful use of social selling creates around 45% more opportunities, while 78% more results are achieved than without the use of social selling.
However, social selling is not a ready-made sales solution. It’s more about building and, even more importantly, maintaining customer relationships – at every stage of the sales pipeline. Social selling has some convincing attributes that are difficult or impossible to achieve with traditional sales:
Contacting in conventional sales is often characterized by outdated contacts for which little data and virtually no information can be found.
However, it would be better to build real relationships with customers and decision-makers, while at the same time collecting information online. This is made possible by the use of social selling.
Cold calling as the main strategy has characterized traditional sales for many years. As a result, standard procedures and inflexible discussion templates are used. Both rather unproductive for today’s world.
With the help of social selling, on the other hand, not only can specialist discussions be held, but customers can also be accompanied during the purchasing process, while at the same time an introduction through shared contacts is possible.
The world has changed, so companies also have to change something in order to continue to survive on the market. Nowadays, it is important for companies to be present on digital channels in order to remain visible. Today, digital relationships have become an important pillar of the sales process. This is why social selling has also developed into an indispensable sales strategy.
While you may still be thinking about using social selling, your competitors are already one step ahead of you. In this way, your competitors can recognize patterns of behaviour in the target group and react accordingly before you even notice. By using these market analyses, it is possible to find out why customers are interested in certain products or services and how these can be marketed most effectively.
Social selling in combination with the LinkedIn network can lead to a significant improvement in your sales. For some years now, LinkedIn has been more than just a job-seeking and employment-oriented platform in the vastness of the Internet. LinkedIn is also a popular and competitive tool in the field of social selling. Accordingly, it is essential for sales professionals today to do without LinkedIn Social Selling.
In addition to the various options, such as:
LinkedIn can also be used to measure your own social selling efforts. The so-called SSI score (Social Selling Index) shows how successfully your profile is selling on LinkedIn. In order to achieve sales targets and successfully dominate your own industry, a score of 75 or even higher is recommended.
Various studies have already confirmed the numerous advantages of social selling:
Around 96% of content marketers in the B2B sector rely on LinkedIn to optimize their organic marketing measures and achieve better visibility at the same time.
Large industries, including computer software and management and consulting, generate 50% more sales through the use of social selling.
In the area of lead generation, LinkedIn is the king in the B2B sector with 277%, meaning that more leads can be generated via the platform and, above all, more effectively than via any other social network.
93 % of B2B buyers no longer respond to traditional cold calling methods such as advertising calls. Instead, other sales methods are preferred.
Would you like to finally achieve the success you’ve been dreaming of for so long with LinkedIn Social Selling? Then the unique social selling concept SALESification is just right for you! Why?
This concept is not just about marketing and sales. Instead, all important elements are combined to form a holistic and uniform strategy. SALESification integrates all important components, from management to sales and from marketing to HR, while also activating employees. After all, these are often considered to be the most important influencers.
SALESification gives you a unique opportunity to give your corporate brand a face so that trust and awareness can be increased. And trust is an important factor for success in today’s world. Every business relationship is founded on the pillar of trust.
SALESification turns your sales staff into social selling professionals. Thanks to SALESification, your employees will become the best brand ambassadors you could wish for. But above all, your sales success will soar to unimagined dimensions.
A highly effective in-house sales training course for all sales teams who want to use social selling and LinkedIn not only to improve their sales results, but to take them to a whole new level.
Create more trust and quality through our customized workshops and awareness training. SALESification turns employees and managers into motivated brand ambassadors.
Social buying is now standard practice for many customers. Social networks are used for product research, while specific offers and recommendations are searched for. Social selling provides you with a cost-effective solution for building lasting and valuable relationships with customers and buyers. By using targeted content, a personal approach is made so that a lasting relationship can be built up over time.
LinkedIn is now regarded as the leading platform for lead generation. For example, 89% of B2B marketers use the platform to generate new leads. And 50% of B2B decision-makers also rely on LinkedIn as a trustworthy source of information for their purchasing decisions.
Social selling can be used successfully in both B2B (business-to-business) and B2C (business-to-consumer). When implemented effectively, social selling can be used to build direct relationships with customers. In this way, the interests and needs of customers can be better understood. It is then possible to offer exclusively customized solutions.
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