Today’s decision-makers and companies usually start their purchasing process online and long before they contact a seller directly – even in B2B!
With over 850 million users and decision-makers, LinkedIn is the largest and most important business network in the world, and it is precisely there that you will find the exchange with your (future) customers. This is exactly where you can establish a basis of trust, long before the actual sales pitch takes place.
If you are not part of this exchange, you will not be part of the decision-making process later on.
In the future, only companies and salespeople who can use new tools such as social selling CORRECTLY will be successful – we at Adesso are convinced of this.
Do you want to be found by your potential customers and become more active and visible in the world’s most important business network?
We will show you how.
Our unique social selling concept called SALESification does not “only” focus on marketing and sales, but combines all important elements in a company into a unified strategy. From management to sales, from marketing to the HR department and activates their strongest influencers, the employees.
Make the difference with your employees and give your corporate brand a face, increase awareness and trust. Because trust is the basis for every successful business relationship, whether B2C or B2B – from person to person.
It’s always about interpersonal relationships!
Turn your sales reps into social selling pros and your employees into the best brand ambassadors while accelerating sales success like never before. This is salesification!
Our customized training for sales teams who want to take their sales results to the next level with social selling and LinkedIn (with or without Sales Navigator / Premium license) online or on-site.
Managers and employees are the face of every company. Turn your managers and employees into motivated and proud brand ambassadors. We offer customized workshops & awareness training for management teams and employees.
The SALESification process begins with the management team or the executive board. The management not only sets the direction, but also leads by example – both internally and externally. The SALESification process is not simply a task that is handed over to sales or marketing, but is exemplified by management.
The second step is to activate Marketing & Sales. Not marketing or sales, but both functions together.
Marketing & Sales share the main responsibility.
The third step is to activate additional teams, managers and employees in order to exploit the full potential.
Leads to more credible visibility through more active and visible employees.
It’s been an amazing three years since I left my 25-year corporate career to dive headfirst into my own business. Time really does fly when you’re doing what you love.
Over the past three years, I have spent a lot of time on LinkedIn and have strategically decoded the platform. It was during this time that I opened up the possibilities of LinkedIn to generate 100% quality leads to drive the growth of my business.
And you know what’s even more exciting?
I have passed on all my knowledge in company training courses, coaching sessions and workshops. I’ve helped hundreds of sales professionals around the world improve their LinkedIn strategy and transform their approach to marketing and sales.
In 2022 I published my book “Salesification” and since 2023 I have been recognized by LinkedIn as a Certified Marketing Insider and Top Social Selling Voice.
It’s not just about me, but about the impact this knowledge can have on your sales.
Social Selling on LinkedIn focuses on building personal brands, corporate brands, and a strong business network that organically leads to leads and business opportunities. In contrast to traditional marketing approaches, social selling achieves an organic reach and authenticity that traditional methods cannot offer.
The success of social selling is measured by specific KPIs such as engagement rate, lead generation, conversion rate, network growth, website traffic and brand awareness. These metrics help to evaluate and optimize the effectiveness of your social selling strategies.
Social selling relies on organic interactions and networking on LinkedIn to build credibility and trust without relying heavily on paid advertising. This creates a more authentic and sustainable connection with the target group, which often generates higher quality leads than direct advertising campaigns.
Employee advocacy and content sharing are crucial to the success of social selling. By sharing content and leveraging their networks, employees can significantly expand the brand’s reach, build trust, drive engagement and support talent acquisition. These activities increase the organic reach and authenticity of the company’s presence on LinkedIn.
Social selling can massively boost sales by building direct relationships with potential customers via LinkedIn. By cultivating these relationships and using LinkedIn as a platform for sharing valuable content, salespeople can expand their network, build trust and ultimately influence decision-making. Direct interaction and engagement enable sales teams to better understand the needs and interests of potential customers and offer customized solutions, which significantly increases conversion rates and sales success.
It is NOT a training course – it is the most effective marketing and sales campaign in the corporate’s history.
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